From December 6 to 9, the 2024 Guangzhou Design Week successfully concluded at the "Guangzhou Poly World Trade Expo Center + Guangzhou International Sourcing Center + Nan Fung International Convention & Exhibition Center." This year's event reached an unprecedented scale, attracting over 1,000 brands from more than 20 countries and drawing over 450,000 visitors. Bringing together global design elites and the latest trends, the exhibition delivered an unparalleled visual feast for the design industry.
At the Poly World Trade Expo Center’s Hall 2+ Sustainability Pavilion, the exhibition, themed "Weavers of the Future," delved into in-depth discussions and cross-disciplinary explorations on sustainable materials, creative sustainability, sustainable aesthetics, and eco-friendly lifestyles.
At this year’s Guangzhou Design Week, the light luxury whole-house customization brand Zhemu High-End Customization partnered with Chinese designer Fang Zhenpeng to introduce a sustainable development concept, unveiling innovative mortise-and-tenon-free furniture that made a stunning debut.
On December 7, Mr. Timothy Fok, General Manager of Hong Kong Henry Fok Group, Member of the Legislative Council of the Hong Kong Special Administrative Region, and Member of the 8th to 12th National Committee of the Chinese People’s Political Consultative Conference, visited the exhibition. He personally experienced the mortise-and-tenon-free furniture, engaged in discussions with designer Fang Zhenpeng and Zhemu High-End Customization Chairman Yu Chengchao, and highly praised the innovation.
Among the many exhibition booths, Zhemu High-End Customization showcased innovative mortise-and-tenon-free furniture alongside a series of modular furniture, embodying the concept of sustainable development. By modernizing the wisdom of ancient mortise-and-tenon craftsmanship through precision mechanical processing, the brand simplifies complex structures while enabling quick assembly and disassembly. After years of research and practical exploration, this approach has led to the development of modular furniture and prefabricated architecture, establishing a systematic mortise-and-tenon structure that aligns with sustainability—referred to as "programmable contemporary mortise-and-tenon."
With its innovative design and commitment to sustainability, the "Mortise-and-Tenon-Free Chair" won the Red Cotton Design Award at this year's Guangzhou Design Week. This honor not only recognizes groundbreaking design but also affirms the brand’s dedication to originality and quality. Zhemu High-End Customization continues to drive progress in the design industry, contributing its brand strength to the sustainable development of a better living environment.
Guangzhou Design Week is not just a celebration of design but a vivid reflection of its continuous growth and evolution. Zhemu High-End Customization sincerely thanks every designer, partner, and media friend who has supported and followed our journey. We will continue to push boundaries, explore aesthetics, and advocate for sustainable living, contributing more outstanding works to the home design industry.