2024 Guangzhou Design Week: Huo Zhenting Visits Zhemu High-end Customization to Experience Mortise-Free Furniture
On December 6, 2024, the highly anticipated 2024 Guangzhou Design Week grandly opened across three major venues: the Poly World Trade Center Expo, Guangzhou International Procurement Center, and Nanfung International Convention and Exhibition Center. Zhemu High-end Customization made a remarkable appearance at the Poly World Trade Center Expo, joining this Asian-focused, internationally renowned design industry event.
From December 6th to 9th, Zhemu High-end Customization collaborated with renowned Chinese designer Fang Zhenpeng to showcase innovative mortise-free modular furniture at Booth 2+02 in the Poly Expo Hall. On the opening day, the exhibition attracted numerous designers and visitors. The collection features editable, sustainable contemporary furniture that integrates wilderness, nature, ecology, art, heritage, and culture into spatial design, showcasing modern philosophical interpretations of Eastern lifestyles.
• Yu Chengchao, Chairman of Zhemu Home, Interviewed by Media
Chairman Yu engaged with media representatives, sharing insights about the exhibition setup and creative product development process.
At this year's event, Zhemu's exclusive mortise-free furniture collection drew a special visit from Mr. Huo Zhenting, who appreciated the designs alongside designer Fang Zhenpeng and Chairman Yu Chengchao, offering high praise for the innovation.
• Live Demonstration of "Mortise-Free Chair" Assembly
Chairman Yu personally demonstrated the disassembly and reassembly of the groundbreaking chair. By simplifying complex structures and transforming closed joints into open configurations, the design achieves rapid production, assembly, and disassembly – meeting modern and future lifestyle demands while aligning with sustainable development goals.
• "Mortise-Free Chair" Wins 2024 Red Cotton Award
The pioneering chair was honored with the prestigious Guangzhou Design Week Red Cotton Award.
About Zhemu High-end Customization
Established in 2011, Zhemu is a premium custom home furnishings enterprise integrating R&D, design, manufacturing, and sales. Recognized as an industry leader in "fashion-forward high-end customization," the brand has spent 14 years developing proprietary systems including:
Guided by the philosophy "Life Needs Wisdom, Luxury Needs Zhemu," the company advocates for thoughtful living through wood-centric designs. Merging Eastern wisdom with Western aesthetics, Zhemu creates minimalist masterpieces that reinterpret traditional craftsmanship for contemporary spaces.